parallax background

          About Our Shop


          e believe wine, like food, is much more than just sustenance. It transmits place, time, culture, politics and much more. But above all, we believe wine is really, really fun! We created a shop that is accessible, whether you’re seeking everyday guzzlers, rare vintages or everything in between. A true neighborhood shop, we have a small but mighty team of professionals that are not only passionate about wine, but also dedicated to helping you learn about what you are drinking.

          Our goal is for you to leave our shop with not only a bottle you love,
          but a wine’s story you can share with others while you drink.

          What's Inside?


          Unusual bottles & rare cuvées

          A broad range of imports & Old World classics

          Back Vintage bottles

          Small batch wines from quality-conscious producers

          Selections from cult producers

          New winemakers from small production labels

          Organic, natural, & biodynamic wines

          Justin Coleman


          Justin Coleman wants to talk to you about wine.

          Years of selecting wines for some of NYC’s favorite spots (Balthazar, Commerce, Morandi, The Mark) have helped Justin cultivate strong relationships with both European and American winemakers, importers, and distributors. From lugging bottles, to creating beverage programs, to managing operations, Justin has worked with some of the most exalted names in the business.

          Seeking a slower pace of life for his young family (wife, Sarah and daughter, Fia), Justin headed south to Charleston in 2013, landing at The Ordinary as GM. At The Ordinary, Justin fostered an appreciation for, and understanding of the community in Charleston.